Without players there can be no innovations and no new topics, of course not. Innovations are shaped and driven by companies, institutions and individuals.
follows this track consequently. Knowledge Area 2 contains the important
block of players and projects. They come from industry and science. It is often already revealing whether the projects have an industrial focus or still take place predominantly at universities. The most important players and projects are always named. New players who have not yet appeared in the industry are visible, classified and evaluated for the first time.
Individualize and expand InnTrace: What role do your competitors play? Are they already involved in a new upcoming topic or are they holding back? You should know this to be able to assess an innovation correctly. Knowledge Area 2 is dedicated to this question as well: Each peer group is hand-picked, tailored to your case.